When i was analysing this magazine cover I found it easy to notice the codes and conventions that were used to portray the aimed target audience for this magazine and the people they were encouraging to purchase it.
The muscular and flaunting Image of singer and model Trey songz acts as an aspirational aim in order of appearance, the way people aim to look like. Due to this, this is one function exploiting the opinion of the magazine being aimed at men, and selecting the chosen target audience.
The recognisable
masthead is known as it stays the same throughout each of their issues; this is
what stands out for the brand and the potential buyer looks at to recognise the magazine they are looking for. The San serif font of all the wording implies a masculine feel,
encouraging the male gender to purchase the magazine as they wouldn't have an insecurities that they are buying a feminine magazine.
There are no feminine colours present in this cover, enhancing the male interest. The connotations of red and black are danger, motivation and power. Whereas the white is health and purity. These feelings represent the way men aspire to feel prior to their work out and the false sense of beleif that this magazine could make them feel like that.
Each of the included stories are aimed at male’s passions and interests. For example ‘4 ways to rock a suit’ which would appeal to many differing class of men as a suit is a universial clothing choice.
Although it isn’t as noticeable as the more feminine magazines, this front cover does include a plug for a free iTunes voucher download. The puff of this is small alternating coloured lines of text in well connotated colours that fit in the colour scheme. This makes it seem more masculine yet still draws in potential buyers, with the temptation of free objects.
The small section of his ‘Calvin Klein’ underwear which can be seen offers a hint to the class of male that the directed audience is aimed at. This designer brand attracts its own specific target audience which can be easily transferred to the purchaser of these magazines. It could also be product placement in order to increase sales of this underwear, so Calvin Klein company would have an agreement with this paticulae magazine, Vibe. This is due to the strong aspirations and the belief that this underwear would make you look more like this.
Although, this cover is making strong ideologies that all men aspire to look like this, when it’s more than likely that many men, in fact, do not. This can enable to company though to specify their target audeience again to a more directed group.
The left third of this magazine cover is the busiest, this is due to when the magazine is stacked this is the only section that the potential buyer can see so it needs to sell the whole magazine in a few pull quotes and plugs.
There are no feminine colours present in this cover, enhancing the male interest. The connotations of red and black are danger, motivation and power. Whereas the white is health and purity. These feelings represent the way men aspire to feel prior to their work out and the false sense of beleif that this magazine could make them feel like that.
Each of the included stories are aimed at male’s passions and interests. For example ‘4 ways to rock a suit’ which would appeal to many differing class of men as a suit is a universial clothing choice.
Although it isn’t as noticeable as the more feminine magazines, this front cover does include a plug for a free iTunes voucher download. The puff of this is small alternating coloured lines of text in well connotated colours that fit in the colour scheme. This makes it seem more masculine yet still draws in potential buyers, with the temptation of free objects.
The small section of his ‘Calvin Klein’ underwear which can be seen offers a hint to the class of male that the directed audience is aimed at. This designer brand attracts its own specific target audience which can be easily transferred to the purchaser of these magazines. It could also be product placement in order to increase sales of this underwear, so Calvin Klein company would have an agreement with this paticulae magazine, Vibe. This is due to the strong aspirations and the belief that this underwear would make you look more like this.
Although, this cover is making strong ideologies that all men aspire to look like this, when it’s more than likely that many men, in fact, do not. This can enable to company though to specify their target audeience again to a more directed group.
The left third of this magazine cover is the busiest, this is due to when the magazine is stacked this is the only section that the potential buyer can see so it needs to sell the whole magazine in a few pull quotes and plugs.
